Sorry all. I can’t hold a call today. :(

Does anyone recognize the voice on this clip? https://otter.ai/s/e9XNiHeDRTejOydfK5wSVA?snpt=true

Thanks for the invitation, @U0580P1LFR9 - happy to be here!🤩

🌍 Location: The Netherlands (I'm from Romania)
💡Work: Partner Marketing Specialist and Advocacy Manager at SUSE - I've been in the advocacy world for almost 3 years
💫Fun facts: I've been a kindergarten teacher in a "past life"🐣 switched careers 9 years ago and since then I've been working in different marketing areas and industries. I'm also a mom of a very energetic 4-year-old boy.
✍ Let's connect: https://www.linkedin.com/in/alexandra-crisan-883437b9/

Is anyone using AI in a simple way right now in their Customer or Lifecycle teams to drive growth/ save time/ automate tasks etc and willing to share examples? (outside of copy writing 🙂 )

Who is your biggest internal sponsor (ie: someone in a leadership role that wants your program to succeed)?

✍️ by @U04B82TD07M

1️⃣ CEO

@U050YTR3UMT @U04D95AUMU4 2 votes

2️⃣ CMO

@U068DV3B68H @U04D95AUMU4 @U04CXP4NAEN @U050MBZEZMZ @U058WEZFA4A @U04DNA7EZ40 @U072THH32SV @U04D9NL9CDT @U05PHB7P0FN @U05AHV2EPKL @U0806J8HHHR @U04TP4AKKB5 @U05P4TU7SJ3 @U050R8Q87H8 14 votes

3️⃣ CS leader

@U058E0DGN1X @U04D95AUMU4 @U050MBZEZMZ @U07V02XU2CB @U04DNA7EZ40 @U04D9NL9CDT @U0806J8HHHR @U05P4TU7SJ3 8 votes

4️⃣ Sales Leader

@U04D95AUMU4 1 vote

5️⃣ Product leader

@U04D95AUMU4 1 vote

Can someone give me a quick tl;dr on the difference between G2 seller invited verses organic reviews? Historically if I have asked a customer after a positive EBR for a G2 review they show as organic, but not sure what would constitute seller invited?

Does anyone have a robust (or intriguing) lifecycle document? Showing how their company or team do any of the following 1) Treat each stage as an audience with unique messages 2) Trigger or automate touches across stages 3) Use their mar-tech stack across the full customer journey ?

🌟 Hi everyone! I’m thrilled to join this incredible community and dive deeper into the world of customer marketing and advocacy. 🎉
📍 Location: Israel (originally from the U.S.)
👋 About me: I joined Cymulate six weeks ago and hit the ground running in customer marketing and advocacy. Having worked in Sales, I gained a deep understanding of customer pain points and the importance of making sure their voices are heard. Now, I get to ensure they have a seat at the table while sharing their success stories in ways that inspire and drive value.
💻 Working at: Cymulate
📢 Looking to Give: I’m always happy to share insights, collaborate on creative ideas, or discuss strategies for driving meaningful customer engagement.
👀 Looking to Get: I’d love to learn from this incredible community—especially when scaling advocacy programs and impacting complex industries like cybersecurity.
✨ Fun facts: I’m a mom to four big kids who keep me on my toes in different ways these days! When I’m not working, you’ll find me 📚 reading non-fiction, 🎶 watching musical reality competition shows, 🌳 enjoying the great outdoors, or 🌊 taking long walks along the beach—it’s my happy place.
🔗 Let’s connect: https://www.linkedin.com/in/aviva-spotts-3628b311/

We are going to postpone today's call - next week is holiday networking 😄

Hi everyone! I am currently deciding between GrowSurf and ReferralRock for a referrals tool. Does anyone have experience with either?

Hi @channel, this is your new bi-weekly
Community Compass: Content, Resources & Opportunities 12/12/24 - Sponsored by UserEvidence
who has a new Close the Gap report with examples of how to survey your customers & enable sales even more - so cool!

Always Resources: Website | Slack Invite | Resource Directory | Events | Recordings | Guidelines | Jobs | #no-vendors (DM for invite) | Advocacy Tech Portal (Vendor Scorecard)

Latest Poll: What percent of your customers are advocates? Oldie-But-Goodie Content: Masterclass with Succeeding as a Team of One

Has anybody ever setup an exercise to connect advocates with about-to-churn accounts to prevent churn and help them realize value/get excited from the advocates?

I'm curious if anybody has creative ways to connect these two groups that are effective and valuable to the about-to-churn accounts.

Hi everyone - I am new to this workspace. I am here because I want to set up a robust customer referral program for my company, but what seemed simple is turning out to be very complicated. So I would love any and all advice.

For a bit of background: We are a SaaS company that mainly serves midsize businesses in the USA. Our target audience consists of the decision makers in the finance department and the accounts receivable business function. Some examples of titles we target include CFO, Controller, Accounts Receivable Manager. We have a pretty strict ICP, so we will have to have pretty strict rules on who can qualify for a referral (company size, industry, job title etc…).

I have a few questions that I would love answers to:

1) When should we offer incentives? I was thinking a large payout once a customer signs would be the way to go, but my boss thinks it might be more effective to offer an incentive for referring someone to a demo. He is also worried about causing tax problems for our customers with large payouts.
2) How do you prevent fraud? Specifically someone posing as a qualified prospect just to get the incentive.
3) What is the best way to streamline and automate this process? For now I can be hands on, but it would be great if there was a way to automatically send incentives as meetings happen, customers are signed etc…

Looking forward to the advice.

Hey all! Starting to kick the tires on how we'll reward/incentivize the advocates who participate in our customer reference program, which we'll be rolling early next year (I'm onboarding Champion as the SaaS solution). Most of the customers in the program will be execs (director+), so I'm thinking for that audience (e.g. exclusive opportunities to network, cool experiences, etc, not swag or anything commoditized). What have you guys seen/done?

Poll : What percent of your customers are in your advocacy program?

Anyone use Peer Spot? Can you provide me pros & cons if you have experience with the platform.

Doing a bit of channel clean up today. I'm archiving channels we do not use often. Just because the channel is archived does not mean you can't bring up the topic in #C06JXSTARJR

Please do not post anymore in this channel, we can use #C06JXSTARJR. You can respond to the posts already available and I'll archive later this week - it will still be searchable. 🙂

Was reminded it's been a minute: What's a WIN you want to celebrate with folks who get it?

Customer award program KPIs...
Thanks to everyone who answered previous questions about customer awards. I'm being asked to add KPIs to tracking. For those of you who have run awards (I inherited this, so I don't know how we measured previously), how did you measure the program and its success? What were your overall goals?

Who's on G2 Reach? Let's chat here!

Has anyone moved off of Influitive (yes, we are still on it) and kept an advocacy program without using another advocacy-specific platform? Like maybe you used a Slack community but still provided incentives for acts of advocacy? Or you used your existing community forum? Not looking for demos or anything at this time of advocacy platform… just thinking/planning. 🙂

There's a small business in my area that does fun painting parties for corporate teams, I posted about them on LinkedIn. Can you like or comment? https://www.linkedin.com/posts/marygreencny_lastminute-christmasgifts-smallbusiness-a[…]524686196736-QBjb?utm_source=share&utm_medium=member_desktop

Hi all! Question for you as we're finalizing 2025 plans. What is your one "North Star" metric that you track and report on, that demonstrates the value you're bringing to the business? I know we all have tons of metrics, from number of advocates, to influence of our programs on pipeline, to engagement metrics, etc. But is there one main one that you consistently drive toward/report on?

We're holding an intimate virtual roundtable event next week with our CEO and 7 customers. I'd really like to have a recording of the event to review how customers engaged, what they were most interested in, etc.

My gut tells me recording the call will feel less intimate and might restrict some attendees from participating as fully as they would if the call wasn't being recorded. I could join the call, let them know I'm there just to take notes, and sit in the background with no video/audio as I take notes.

This all feels like a lot of work though when AI like Gong has gotten so good at providing call summaries and analysis, which is exactly what I need.

What have others done? Do you record the call?