To everyone at CustomerXCon -- HAVE THE GREATEST TIME! And send us lots of pics! ❤

Would anyone be willing to share their reference request email templates? Building them out for our program, and don't want to start from scratch if I don't have to!

Happy Friday, all! What was a highlight of your week? Drop it in the thread~!

Hey all! Wanted to share this as an encouragement: If you have a great idea that makes a lot of business sense and you're not getting buy-in, the timing might be wrong (and it's not your fault).

I've been aware for ~7 months that we have NOTHING in place to track and report on references, and yet almost everything deal touches one. This is egregious. We all thought so. And yet there was SO MUCH transition happening for account management, sales, and marketing that we all agreed to put it on the back burner.

As a capstone for our leadership development course, I had to pitch a strategic initiative and chose to resurface customer references, now that a lot of those changes have been settled & implemented. Had unanimous buy-in across the board to fast-track this and, at the very least, create visibility into who's being tapped and when.

Personally, I hate seeing systems broken. I hate inefficiencies. I hate when customers are endlessly asked for things because no one knows who's been asked for what. But I am learning to make my peace with this in favor of implementing programs when the timing is right, instead of right when I notice the problem.

Thought this might be helpful as we all navigate the buy-in process for better customer-focused initiatives.

For those who have done awards programs, can you share what you've done for the digital and physical awards? (trophy, plaques, glass award, social cards, etc.). Would love to share inspiration with my designer (and can pull this together for us all to reference in the future).

Happy WINS day. Any recent wins you're celebrating?

Could I get some love/thoughts on this post? https://www.linkedin.com/feed/update/urn:li:activity:7216496352837468160/

Anyone have experience creating sales outreach for existing customers who's able to chime in?

Hey all! Another question (I am clearly in new program startup mode 😅).

We're planning a virtual conference. This will be the first time we do something where we highlight our product updates publicly. CEO wants to do a bit of a product showcase/keynote. I'm planning to weave in some product-agnostic content & customer highlights as well. We'd like to involve our PMs, and this is where my question comes in: For folks who have done this type of event, how have your product teams been involved? I've been thinking: deep dives/demos of functionality, having them lead a customer spotlight session, etc. But curious what others have done/found to be effective.

Does anyone have a customer awards program brief?

Would love to hear:

• How did you decide to open submission vs. have internal team members nominate customers?
• How did you decide which awards to create?
• Who judged award submissions? (Internal, external, etc.)