Does anybody have examples of b2b storytelling they've seen work for supporting cross-selling efforts? We are a previously one-product b2b company that has launched a (growing) suite of complimentary products on top of the original product, with just under 20% of customers using multiple products.

Has anyone sent customers gifts for the holiday season? I'm curious what other people are doing in terms of:

• what (do you send them a gift basket? something more personal)
• why (just because it's the holidays? because they're amazing and this season is about giving?)
• how (tied into the what - is there a way to make it more exciting than traditional gift giving?)

We have several new products launching over the next few months and want to find interactive, fast, and easy ways to illustrate the value of the product to existing customers for expansion. Does anybody have any examples of interactive campaigns they've run to introduce existing customers to new products that give them a sampler taste of the product value?

Would love thoughts from your diverse perspectives!

Do customers/prospects actually read and get value out of 1,000ish word case studies that take 4-5 minutes to read???

It’s the industry standard. Long written case studies that get published on the website.

But then they sit there. I’m a huge fan of slicing them up into bite sized assets that can be used for sales enablement, deal closing, marketing campaigns, success enablement, upselling, etc.

But if the slices are what’s important, is it worth the time to create the really long written case study? Should it be a quick summary to post on the website to support having social proof and good logos?

Is anybody utilizing G2 beyond seeking more positive reviews? Their lead capture and buyer intent functionalities are interesting, as well as their traditional review outreach tools. I'm wondering if anybody has gone hardcore into a G2 strategy that is delivering ROI (and is worth the $18k). Thanks!