Has anybody ever setup an exercise to connect advocates with about-to-churn accounts to prevent churn and help them realize value/get excited from the advocates?
I'm curious if anybody has creative ways to connect these two groups that are effective and valuable to the about-to-churn accounts.
We're holding an intimate virtual roundtable event next week with our CEO and 7 customers. I'd really like to have a recording of the event to review how customers engaged, what they were most interested in, etc.
My gut tells me recording the call will feel less intimate and might restrict some attendees from participating as fully as they would if the call wasn't being recorded. I could join the call, let them know I'm there just to take notes, and sit in the background with no video/audio as I take notes.
This all feels like a lot of work though when AI like Gong has gotten so good at providing call summaries and analysis, which is exactly what I need.
What have others done? Do you record the call?
📧 I recently started a weekly customer newsletter for our existing customers that solely focuses on providing industry related insights and expertise, not talking about our products at all. The goal is to keep us in the mindshare of existing customers for expansion opportunities by positioning us as trusted experts in the industry.
The engagement has been solid and consistent, and now I'm thinking about targeting prospective customers with the same newsletter/content with the same goal: position us as experts to work with. I have some baseline ideas on how to get prospective customers to sign up for the newsletter and am curious to see what others are doing in this area.
Is anybody doing this currently that can share their approach on how to get prospective customers to sign up for the newsletter and where/how to share the sign up form? Thanks!
We have a small customer base (~180 customers) and introduced a blossoming multi-product offering this year. A key focus of mine is thinking about ways to support expansion of customers buying more products.
How do people with similar size customer bases approach being creative with campaigns and results while also not overwhelming the same customer base over and over with requests?
Does anybody have examples of b2b storytelling they've seen work for supporting cross-selling efforts? We are a previously one-product b2b company that has launched a (growing) suite of complimentary products on top of the original product, with just under 20% of customers using multiple products.
Has anyone sent customers gifts for the holiday season? I'm curious what other people are doing in terms of:
We have several new products launching over the next few months and want to find interactive, fast, and easy ways to illustrate the value of the product to existing customers for expansion. Does anybody have any examples of interactive campaigns they've run to introduce existing customers to new products that give them a sampler taste of the product value?
Would love thoughts from your diverse perspectives!
Do customers/prospects actually read and get value out of 1,000ish word case studies that take 4-5 minutes to read???
It’s the industry standard. Long written case studies that get published on the website.
But then they sit there. I’m a huge fan of slicing them up into bite sized assets that can be used for sales enablement, deal closing, marketing campaigns, success enablement, upselling, etc.
But if the slices are what’s important, is it worth the time to create the really long written case study? Should it be a quick summary to post on the website to support having social proof and good logos?
Is anybody utilizing G2 beyond seeking more positive reviews? Their lead capture and buyer intent functionalities are interesting, as well as their traditional review outreach tools. I'm wondering if anybody has gone hardcore into a G2 strategy that is delivering ROI (and is worth the $18k). Thanks!
