Is anyone using AI in a simple way right now in their Customer or Lifecycle teams to drive growth/ save time/ automate tasks etc and willing to share examples? (outside of copy writing 🙂 )

Does anyone have a robust (or intriguing) lifecycle document? Showing how their company or team do any of the following 1) Treat each stage as an audience with unique messages 2) Trigger or automate touches across stages 3) Use their mar-tech stack across the full customer journey ?

Hi everyone!

Does anyone have a good framework for how best to structure Customer Marketing teams? This would be for mature startup (+750 employees)

• Traditionally Cust Mktg, has been heavy demand gen/ pipeline focus. Interested in a more lifecycle based structure focused on (acquisition, conversion, retention)…
• Has anyone split up Cust. Mktg (to be more 1-1 bespoke) where Lifecycle covers (scale)?