Join Other Customer Marketing & Advocacy Professionals

Introducing Aviva Spotts: Customer Marketing and Advocacy Enthusiast

🌟 Hi everyone! I’m thrilled to join this incredible community and dive deeper into the world of customer marketing and advocacy. 🎉
📍 Location: Israel (originally from the U.S.)
👋 About me: I joined Cymulate six weeks ago and hit the ground running in customer marketing and advocacy. Having worked in Sales, I gained a deep understanding of customer pain points and the importance of making sure their voices are heard. Now, I get to ensure they have a seat at the table while sharing their success stories in ways that inspire and drive value.
💻 Working at: Cymulate
📢 Looking to Give: I’m always happy to share insights, collaborate on creative ideas, or discuss strategies for driving meaningful customer engagement.
👀 Looking to Get: I’d love to learn from this incredible community—especially when scaling advocacy programs and impacting complex industries like cybersecurity.
Fun facts: I’m a mom to four big kids who keep me on my toes in different ways these days! When I’m not working, you’ll find me 📚 reading non-fiction, 🎶 watching musical reality competition shows, 🌳 enjoying the great outdoors, or 🌊 taking long walks along the beach—it’s my happy place.
🔗 Let’s connect: https://www.linkedin.com/in/aviva-spotts-3628b311/

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3 comments

Welcome, Aviva 👋

Depending on the exact programs you own in your role, of course, it’ll depend on how one tries to scale it.

In terms of cybersecurity specifically, I’m aware of these things that help scale programs:

  • Testimonials & Case Studies — Might need to anonymize them to a degree to get them approved for public use
  • I’m fairly certain that UserEvidence has seen success working with Customer Marketing & Advocacy programs in the cybersecurity space
  • Peers like to learn from peers ➡ Community, Virtual Roundtables, CABs, etc. are widely used

Hope these are helpful!

yay customer marketers w/sales backgrounds!

Thanks @U04PG79208H for the info. Much appreciated!

Guess I'm not alone, @U04DVC1Q2V6;)

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