Can someone give me a quick tl;dr on the difference between G2 seller invited verses organic reviews? Historically if I have asked a customer after a positive EBR for a G2 review they show as organic, but not sure what would constitute seller invited?

Hey ya'll! I am currently in the process of putting together a deck for our new advocacy program and I am having a hell of a time trying to map the advocacy journey through slides. I'd love any and all suggestions of what you might have found successful when taking your program to executive leadership -if you have examples you'd be a life saver. We're looking at doing what we can accomplish today (pretty much by myself) and then an optimum journey (which will include many more stake holders).