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Leveraging AI for virtual event insights

We're holding an intimate virtual roundtable event next week with our CEO and 7 customers. I'd really like to have a recording of the event to review how customers engaged, what they were most interested in, etc.

My gut tells me recording the call will feel less intimate and might restrict some attendees from participating as fully as they would if the call wasn't being recorded. I could join the call, let them know I'm there just to take notes, and sit in the background with no video/audio as I take notes.

This all feels like a lot of work though when AI like Gong has gotten so good at providing call summaries and analysis, which is exactly what I need.

What have others done? Do you record the call?

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3 comments

I do record and tell people it will not be shared but that I'm recording so I don't have to take notes. If you think they aren't OK with that, and you use Zoom, you can use the free AI summary option. Or, take notes, it's probably worth it.

Same. In my experience the customer has not been opposed to the recording and knows it’s for note keeping purposes so the team can follow up and reference later

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