Has anybody ever setup an exercise to connect advocates with about-to-churn accounts to prevent churn and help them realize value/get excited from the advocates?
I'm curious if anybody has creative ways to connect these two groups that are effective and valuable to the about-to-churn accounts.
Tim, what’s your average contract length and churn %? It’s a great idea but depends on your customer profile and contracts.
Sometimes, unless your data has strong indicators for churn so you can tackle this early, it’s too late to save accounts and you’d be putting an advocate at risk of being negatively influenced and jeopardizing two accounts instead of one.
There could be another approach but it depends on product/customer/contract
sorry for being a contrarian. My take is that helping save about to be churned accounts is not something I would use an advocate for. There job is not to sell for the vendor. If a company is not comfortable putting that in the list of what they are asking adviocates to do , then probably best to not ask
