Who is your biggest internal sponsor (ie: someone in a leadership role that wants your program to succeed)?

✍️ by @U04B82TD07M

1️⃣ CEO

@U050YTR3UMT @U04D95AUMU4 2 votes

2️⃣ CMO

@U068DV3B68H @U04D95AUMU4 @U04CXP4NAEN @U050MBZEZMZ @U058WEZFA4A @U04DNA7EZ40 @U072THH32SV @U04D9NL9CDT @U05PHB7P0FN @U05AHV2EPKL @U0806J8HHHR @U04TP4AKKB5 @U05P4TU7SJ3 @U050R8Q87H8 14 votes

3️⃣ CS leader

@U058E0DGN1X @U04D95AUMU4 @U050MBZEZMZ @U07V02XU2CB @U04DNA7EZ40 @U04D9NL9CDT @U0806J8HHHR @U05P4TU7SJ3 8 votes

4️⃣ Sales Leader

@U04D95AUMU4 1 vote

5️⃣ Product leader

@U04D95AUMU4 1 vote

Sorry all. I can’t hold a call today. :(

Is anyone using AI in a simple way right now in their Customer or Lifecycle teams to drive growth/ save time/ automate tasks etc and willing to share examples? (outside of copy writing 🙂 )

Does anyone recognize the voice on this clip? https://otter.ai/s/e9XNiHeDRTejOydfK5wSVA?snpt=true

Thanks for the invitation, @U0580P1LFR9 - happy to be here!🤩

🌍 Location: The Netherlands (I'm from Romania)
💡Work: Partner Marketing Specialist and Advocacy Manager at SUSE - I've been in the advocacy world for almost 3 years
💫Fun facts: I've been a kindergarten teacher in a "past life"🐣 switched careers 9 years ago and since then I've been working in different marketing areas and industries. I'm also a mom of a very energetic 4-year-old boy.
✍ Let's connect: https://www.linkedin.com/in/alexandra-crisan-883437b9/

Hi hi! Thank you for the invite 🙂 Excited to see some names I already know in here too

📍Location: Canada (Manitoba specifically)
👋 About me: Recently came back from mat leave, and some changes in my role has me more leaning into the advocacy / community side of things. Past history is a lot of time in broader brand building. BUT I love connecting with customers, qualitative research and all that jazz, so I'm excited to dip my toes more specifically in this world.
✍ Working at: 7shifts
📣 Looking to Give: Always happy to connect with others and share what I'm learning/have learned if it can be helpful
👀 Looking to Get: Learning from others! The idea of advocacy/community feels pretty fresh at 7shifts (we haven't gotten too deep in this area to date), and understanding how others have put together programs and gotten the buy-in to dive in would be incredibly helpful as I navigate all this.
💫 Fun facts: I'm very big on meal planning and keep an exhaustive Notion board of recipes I have tried or want to try, along with ratings.
🔗 Let’s connect! https://www.linkedin.com/in/mayleejacob

Hi everyone! I am currently deciding between GrowSurf and ReferralRock for a referrals tool. Does anyone have experience with either?

🌟 Hi everyone! I’m thrilled to join this incredible community and dive deeper into the world of customer marketing and advocacy. 🎉
📍 Location: Israel (originally from the U.S.)
👋 About me: I joined Cymulate six weeks ago and hit the ground running in customer marketing and advocacy. Having worked in Sales, I gained a deep understanding of customer pain points and the importance of making sure their voices are heard. Now, I get to ensure they have a seat at the table while sharing their success stories in ways that inspire and drive value.
💻 Working at: Cymulate
📢 Looking to Give: I’m always happy to share insights, collaborate on creative ideas, or discuss strategies for driving meaningful customer engagement.
👀 Looking to Get: I’d love to learn from this incredible community—especially when scaling advocacy programs and impacting complex industries like cybersecurity.
✨ Fun facts: I’m a mom to four big kids who keep me on my toes in different ways these days! When I’m not working, you’ll find me 📚 reading non-fiction, 🎶 watching musical reality competition shows, 🌳 enjoying the great outdoors, or 🌊 taking long walks along the beach—it’s my happy place.
🔗 Let’s connect: https://www.linkedin.com/in/aviva-spotts-3628b311/

Can someone give me a quick tl;dr on the difference between G2 seller invited verses organic reviews? Historically if I have asked a customer after a positive EBR for a G2 review they show as organic, but not sure what would constitute seller invited?

Poll : What percent of your customers are in your advocacy program?

Does anyone have a robust (or intriguing) lifecycle document? Showing how their company or team do any of the following 1) Treat each stage as an audience with unique messages 2) Trigger or automate touches across stages 3) Use their mar-tech stack across the full customer journey ?

Looking to planning for next year, does anyone have a customer story scoring framework that they use to help with prioritization? Thinking about a classic content scoring system. Thanks!

We have someone looking for advice/feedback on review platforms in the no-vendors channel - check it out!!

Has anybody ever setup an exercise to connect advocates with about-to-churn accounts to prevent churn and help them realize value/get excited from the advocates?

I'm curious if anybody has creative ways to connect these two groups that are effective and valuable to the about-to-churn accounts.

We are going to postpone today's call - next week is holiday networking 😄

Hi everyone - I am new to this workspace. I am here because I want to set up a robust customer referral program for my company, but what seemed simple is turning out to be very complicated. So I would love any and all advice.

For a bit of background: We are a SaaS company that mainly serves midsize businesses in the USA. Our target audience consists of the decision makers in the finance department and the accounts receivable business function. Some examples of titles we target include CFO, Controller, Accounts Receivable Manager. We have a pretty strict ICP, so we will have to have pretty strict rules on who can qualify for a referral (company size, industry, job title etc…).

I have a few questions that I would love answers to:

1) When should we offer incentives? I was thinking a large payout once a customer signs would be the way to go, but my boss thinks it might be more effective to offer an incentive for referring someone to a demo. He is also worried about causing tax problems for our customers with large payouts.
2) How do you prevent fraud? Specifically someone posing as a qualified prospect just to get the incentive.
3) What is the best way to streamline and automate this process? For now I can be hands on, but it would be great if there was a way to automatically send incentives as meetings happen, customers are signed etc…

Looking forward to the advice.

Hi @channel, this is your new bi-weekly
Community Compass: Content, Resources & Opportunities 12/12/24 - Sponsored by UserEvidence
who has a new Close the Gap report with examples of how to survey your customers & enable sales even more - so cool!

Always Resources: Website | Slack Invite | Resource Directory | Events | Recordings | Guidelines | Jobs | #no-vendors (DM for invite) | Advocacy Tech Portal (Vendor Scorecard)

Latest Poll: What percent of your customers are advocates? Oldie-But-Goodie Content: Masterclass with Succeeding as a Team of One

Hey all! Starting to kick the tires on how we'll reward/incentivize the advocates who participate in our customer reference program, which we'll be rolling early next year (I'm onboarding Champion as the SaaS solution). Most of the customers in the program will be execs (director+), so I'm thinking for that audience (e.g. exclusive opportunities to network, cool experiences, etc, not swag or anything commoditized). What have you guys seen/done?

Was reminded it's been a minute: What's a WIN you want to celebrate with folks who get it?

I have a questions for the CMA folks who are using tools like PeerBound, Laudable, or UserEvidence with Gong or Chorus integrations to find testimonials. How have you positioned this feature with your legal teams? Do you have your customer facing teams disclose in their calls with customers that their recordings can be used for training, quality, AND marketing purposes? Have you encountered any negative feedback from your internal teams or customers who might get a request to use a quote from a Gong call? Or, has it all worked pretty smoothly?

Has anyone moved off of Influitive (yes, we are still on it) and kept an advocacy program without using another advocacy-specific platform? Like maybe you used a Slack community but still provided incentives for acts of advocacy? Or you used your existing community forum? Not looking for demos or anything at this time of advocacy platform… just thinking/planning. 🙂

Customer award program KPIs...
Thanks to everyone who answered previous questions about customer awards. I'm being asked to add KPIs to tracking. For those of you who have run awards (I inherited this, so I don't know how we measured previously), how did you measure the program and its success? What were your overall goals?

Anyone use Peer Spot? Can you provide me pros & cons if you have experience with the platform.

Anyone super familiar with Gong for customer advocacy?

We're holding an intimate virtual roundtable event next week with our CEO and 7 customers. I'd really like to have a recording of the event to review how customers engaged, what they were most interested in, etc.

My gut tells me recording the call will feel less intimate and might restrict some attendees from participating as fully as they would if the call wasn't being recorded. I could join the call, let them know I'm there just to take notes, and sit in the background with no video/audio as I take notes.

This all feels like a lot of work though when AI like Gong has gotten so good at providing call summaries and analysis, which is exactly what I need.

What have others done? Do you record the call?