Join Other Customer Marketing & Advocacy Professionals

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New question. Which company has the best web format for customer stories? I need your opinions! Best response gets a Starbucks card, on me!

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Does anyone have any advice on how they valued awards and activities in Influitive? What point values did you assign?

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THISSS!!! ^^ Have fun!!!!

To everyone at CustomerXCon -- HAVE THE GREATEST TIME! And send us lots of pics! ❤

Would anyone be willing to share their reference request email templates? Building them out for our program, and don't want to start from scratch if I don't have to!

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I started a new job this week 🥳! My first priority is meeting with a LOT of people across product, marketing, sales, customer success, etc. I'd like to have a standard 3-5 questions I ask everyone, and I was curious what you all would ask your cross-functional stakeholders during your first 30 days. Here's what I have so far:

  • What role should customer advocacy play in the organization? Does it serve that function today? Why not?
  • What are the biggest pain points on your team related or unrelated to customer advocacy? What questions or problems come up most frequently?
  • How do you normally interact with customer marketing and advocacy? What worked well and what needs improvement?

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Good morning! Is anyone paying for Buyer Intent with G2?
If so, I’d love to learn more about how/where you’re utilizing the data!

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Have you registered for today's call with Nicole Dingley and Captivate Collective on our regular weekly zoom? https://lu.ma/j4g80vy9 @channel

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Hey everyone, I’m looking to connect with anyone who’s worked with or managed global customer marketing teams, especially outside of North America and the UK. If that’s you—or if you know someone who has—please reach out! I’d love to pick your brain and explore different areas for customer marketing, particularly around team structure and distribution of work. Thanks so much! 😊

Last call of the week: Lifecycle Advocacy!! Now with Captivate Collective and @channel https://us06web.zoom.us/j/4029861639

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Does anyone have examples of successful emails they've used to gather G2 reviews? Looking to send from Gainsight from our CS lead. We would prefer not to offer a gift for reviewing. What has worked for you all?

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Registered, but will have to catch the recording. Thanks !

Hi everyone - I am looking for some good examples (past or present) where you’ve used customer story material in “derivative” content / “snackable” content. Looking for examples of quote cards, customer slide templates, and other creative and alternative way to feature a customer other than a case study. Also -if you have a customer quote or approval to use a logo, but no written story, how have you been able to promote it? I’m looking for screen shots / links to look at for some inspiration. Thank you! #question

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Hey all, we are hopping on with to talk about Community Strategy and Ops - join us now. https://us06web.zoom.us/j/81311333405?pwd=2kjtbM4wKPOKYIt1JnUV2aTNngbZ6N.1 @here

Has anyone been part of/run a successful referral program for the enterprise SaaS level? I haven't seen it work at scale for larger/enterprise accounts because the sales cycle tends to be longer and include a number of stakeholders - but would actually LOVE to be wrong!

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anyone here from Madison, Wisconsin? looking to buy a gift card to a nice restaurant there for a customer and hoping this group has some recommendations.

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@here Does anyone have a Customer Story/Case Study program brief? I was told to present a dream state of how I want our customer story program to go and I'm a little stumped on where to begin.

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Join me for a Mastermind on how to scale your customer story program with AI. Starting in 10 minutes!

Register here: https://lu.ma/14yml8wf

Hello! does anyone have any guidance or scaffolding around SLAs for fulfilling advocacy requests. We're struggling right now with various teams throwing a ton of requests at us with tight timelines that they feel are ALL high priority. It's less of an issue from sales re reference calls etc and more so from marketing/PR/comms who seem to be juggling a ton of competing priorities and it's all rolling down hill, but would be helpful if anyone has set SLAs for various activity/advocate requests!

We're trying to set some documented boundaries and expectations about how much lead time they need to be giving us for some of these requests (speakers for webinars/panels, quotes, permission for media mentions from higher profile customers, etc.)

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We're on with Emily & discussing Scaling Stories! @here

Does anybody have examples of b2b storytelling they've seen work for supporting cross-selling efforts? We are a previously one-product b2b company that has launched a (growing) suite of complimentary products on top of the original product, with just under 20% of customers using multiple products.

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Hey there! Does anyone have any recs for a CAB event space in New York?

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Hi Kaveri! We just had an event with our customers and we hosted an appreciation luncheon - this was just for our most engaged customers - (a special, "invite-only" event). Our CEO, CCO and CPO were in attendance to thank folks and took time to answer a Q&A session. We had flowers as centerpieces and the person at the table with a sticker (it was a sunflower sticker) on the bottom of their chair, got to take the flower with them. We also had candies on the table, plus selfie props and a selfie photo frame for them take photos with and tag our event. Additionally, upon registering, we provided a simple one pager where we highlighted all of the fun things we had in store for them at the conference. This included not only what was described above, but we did an amenity drop to their room (chocolate covered strawberries with "Thank You" written in chocolate, or macaroons) along with a thank you card, front row seating at our general sessions (they LOVED this - we had a lighted "lollipop" so they could find us and then we guided them to their seats), We also passed out lanyard pins with the name of our program - they loved this too! Relatively inexpensive. We had a charity walk on one of the nights and we highlighted to those that were participating that we could all walk together - it was great to mingle with our members. We also texted our customers in the morning to let them know what we had in store for them that day - they loved this also. Hope this helps!!

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Hey everyone. I'm working with our CS and clinical team for our annual customer event. We're brainstorming on a few things: A feedback corner (we're thinking an interactive type of area where customers can submit product feedback or contribute to a wish list) as well as an interactive type of booth or area where customers can share their stories with our product, or AI technology in general. Has anyone done something related to these two things and had success? Even technically, how did you do it? Thanks! #question

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Hosting a Community Strategy & Operations roundtable discussion on Oct. 17 — bring your questions & hot topics for a fun conversation!

RSVP 🗓 https://lu.ma/na1frlu8