I started a new job this week 🥳! My first priority is meeting with a LOT of people across product, marketing, sales, customer success, etc. I'd like to have a standard 3-5 questions I ask everyone, and I was curious what you all would ask your cross-functional stakeholders during your first 30 days. Here's what I have so far:

• What role should customer advocacy play in the organization? Does it serve that function today? Why not?
• What are the biggest pain points on your team related or unrelated to customer advocacy? What questions or problems come up most frequently?
• How do you normally interact with customer marketing and advocacy? What worked well and what needs improvement?

This is a little bit of a shot in the dark, but does anyone have a videographer they've worked with in India who they would recommend? This would be for the photography/video only, not production.

Happy Friday! I'm looking for some knowledge on a couple of ideas I'm working through with our team.

1. We have some blue-chip logos that I'd like to start moving toward doing advocacy activities. My initial idea is working with our CSM, Sales, Renewals, PR, and Corp Comms teams to identify a dozen or more strategic accounts and develop a 12-month advocacy plan for them that we could present and get approval for. Has anyone done something similar to this that they could share?
2. Do any of your organizations build advocacy activities into your sales or renewal contracts? If so, is this something that has converted into actual, successful content or engagement?

Have any of you dealt with fake reviews from G2 and their invite program? I'm kind of at my wit's end with monitoring a couple of our listings that contain pretty obviously fake or chatGPT generated reviews from customers and accounts that don't exist in our CRM.