I feel like this has been asked before but anyone have some good slides that they use to show executives/internal audiences the architecture and CMM program-design w/ different sub-functions of a customer marketing program (e.g. advocacy, content creation, CAB, lifecycle mktg, VOC). i know you had some from one of the PMA presos. Maybe too?
i think so yea - like program design. if I was trying to stand up our revamp a customer marketing program at a decent-sized (1000+ employee) company - what are the different components of a broader customer marketing team/program
Think it was one of your first slides in this preso in vegas - it showed the different pillars/roles within the broader CM/VOC org -
I don't know if this is exactly what you're looking for, but I put this together as a slide in my 2024 planning deck at the beginning of Q1.
If you want, I can email you my whole deck. It's not proprietary, and at this point in the year, pretty much everything has changed. 🤪
I shared mine with Evan - here you go - there’s a long form version with more description but this one pager helps me a lot with articulating to others what we do
I’d also love to see these decks/presentations as well. Do you mind sharing ? Thank you!!
Hi , can you please share the decks with me also? My email is tiffany.nguyen44@gmail.com, thank you! I will email for your deck, thank you!
