Hey yall! How’s everyone managing customer communications? It seems like we have a lot of different teams and departments trying to reach out to customers using various systems (marketo, outreach, totango, etc). While improved planning and journey mapping can certainly help us stay ahead of this, we also have a communications calendar to identify any overlapping messages or audiences. I’m curious to know if anyone is approaching communications governance in a different way.

Hi Everyone! I’m very excited to be apart of this community and learn from y’all!

🌍 Location: Detroit, MI
💡Work: Director, Customer Marketing
🎯 Currently working on: Building expansion programs that generate cross-sell and upsell revenue within our customer base.
❤Free time: Spending time with my wife and 18-month old daughter, as we prepare for our next blessing (another girl 😄) coming in October!
✍ Linkedin: https://www.linkedin.com/in/masonsokana/