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Capacity planning: a framework for effective time management in marketing

Another question: Does anyone have a good framework for capacity planning? And/or a resource you'd recommend for learning more about it?

I am honestly truly terrible at this. I feel like we marketers HATE time tracking, but then it's also hard to estimate how much time people spend on different projects & programs, which then makes it hard to effectively plan for how much we can take on.

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That's a great question. I wonder if has any advice because he does a lot of team management.

As a contractor, time tracking is king and it is truly so informative.

There are free products like Toggl that are simply timers with different labels. If you were to do some minor time tracking, you could extrapolate based on that information (although I personally find it a bit addictive because seeing how long different tasks take is eye opening!).

Although I understand this might not be the answer you’re looking for, just wanted to shout out the benefits of time tracking.

Thanks, . I think we're all a little ADHD when it comes to our work—meetings on this and that, jumping into an email for this program, making progress on that project. Tracking time then becomes really tedious, but I agree—it's also enlightening.

Any chance you use Asana? They have some capacity planning tools based on tasks or points that can be helpful if you already use them for project planning.

Not anymore. 😞

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