Join Other Customer Marketing & Advocacy Professionals

Setting the Stage for CMA Program Value Discussion

@here So i'm leading on a session this friday on our weekly call about one of my favorite (and i suppose controversial given my take on the situation) topics...How we show/define value of our CMA programs

In anticipation of that, I have a quick ask (well two asks since it's two questions) so we can set the stage properly.

  • What is the top line value metric that you have to (or feel like you have to) report on to show your value?
  • What is the top line value metric that you wish you could use to show your value instead?

If you could spare a few quick seconds over the next two days to answer here in a 🧵 that would be much appreciated. Thanks!

3
A
V
K
7 comments

:partyparrot::partyparrot::partyparrot:

  1. Revenue influenced
  2. Sentiment/account temp

1: Definitely how we are influencing revenue.
A funny story- I work with out data team a lot on reporting and yesterday they asked me what was the best way to track impact on the data reports they are supplying us. So it is not only CMA- now everyone is trying to identify tangible value metrics about their work.

WIP but we are actively building out an aggregate happiness score / customer engagement index - multi data points to ultimately prove CLTV increases as you engage with your customers strategically across their journey with you

Revenue and # of activities driven (Lame but I wish it worked).

Expansion/Cross-sell leads generated

Add a reply
Sign up and join the conversation on Slack