Repurposing Case Study Content on Social Media

Kelle Campbell shared this recently.

I'm sure also has some resources and ideas to share!

we featured a customer in a webinar and we used a snippet on social. we find video content performs well. this is a situation where the webinar came first and a case study is to follow.

Hi ! I did a CMAweekly Mastermind session on this very thing yesterday. I share a bunch of examples in the presentation: https://docs.google.com/presentation/d/1--7Pxu5SXYGpqn1BaToS8O8sbZvOJ8pwR9r3Bq4CSnY/edit?usp=sharing

Try and get the persons boss to post it. Or an executive. Create copy and provide the image so it’s super easy for them. I would think that they would want to promote their team member or else they are a lame ass boss. You can write the email in the tone of “ we are so proud of X company, and what X has accomplished that we wanted to make sure you saw this case study and are able to share it…”

You can also send them a direct mail thank you gift as well. All of this aids in making them feel guilty if they don’t post it. 😆

I have found animated carousels highlighting a few key points from the success story + a quote to work very well. Connect with me on LinkedIn and I can send you an example through LI messenger. I provide the mp3 files to sales so they can use them in their presentations as well.

Thank you for sharing the PDF 🙂

I loved this idea. I agree that video content performs way better than static images. Thank you for sharing this.

This is so helpful. Thank you so much 🙂

Thank you for the excellent suggestion! Providing them with the copy and image to make it as easy as possible is a great strategy 😄

I love the idea of using animated carousels to highlight key points. I'd love to see an example. I'll connect with you on LinkedIn. Thanks a bunch :)

FYI :-)

Great stuff here. Thanks everyone! Now to move mountains and make some of this happen. 😆