Join me for a Mastermind on how to scale your customer story program with AI. Starting in 10 minutes!

Register here: https://lu.ma/14yml8wf

Who's going to Obsession next week in Boston? If you are, I'd love to keep an eye out for you and say hi in person. 🤩

Want to find out which customer story interview questions elicit the best responses?

Join me and some of your CMA besties for a lively discussion on our favorite must-ask questions for creating compelling customer stories.

Here’s what else we’ll cover:

- How to set up and prep for a productive interview
- How to ask the right questions
- Handling unclear responses
- Capturing great quotes
- Interview mistakes to avoid

🗓 When: Wed, Sept 11 @ noon Eastern

🗺 Where: The next CMAweekly Mastermind session

👋 How to attend: Register here: https://lnkd.in/gw2mXu9m (It’s free)

Will I see you on Wednesday?

Hi all! Struggling to find customers to participate in customer stories?

Join me Wednesday, August 14 at 12pm Eastern for a CMAweekly Mastermind session on how to identify customers to participate in customer stories.

We'll run through 41 effective ways to identify customers, and I’ll share tips and advice from other CMA practitioners. Join us and share your ideas as well!

Register here: https://lu.ma/1vuztl3h?tk=1UofP9

For those who were on today's call with or anyone else who focuses on adoption, I'm looking for 1 or 2 examples of customer stories that focus on adoption or at least have a section that touches on it. Pretty please, send me what you've got! 🙏 😀

We just released a new resource on interview questions to ask for a customer story. We had some great contributions from CMA professionals (some in this group!) that we've included in the resource. Please give the post a little love and grab the resource: https://www.linkedin.com/posts/emilyamos_customermarketing-casestudy-interviewtips-ac[…]195504635905-ZS4k?utm_source=share&utm_medium=member_desktop

Hi all! My Mastermind sesssion on how to share your customer stories on LinkedIn is starting shortly (noon Eastern). Use the link in your calendar if you already registered, or go to this link: https://cmaweekly.com/course/customer-stories-mastermind. See you shortly!

Hey everyone! I'm doing my first CMAweekly Mastermind tomorrow on how to share customer stories on LinkedIn. I've rounded up 23 LinkedIn post examples to show you from companies like Gong, Okta and Talkdesk. We're going to look at examples with carousels, videos, images and more. We're going to look at what works best, as well as do's and don'ts. Join us at 12pm Eastern tomorrow (July 10). Here's the link to register: https://cmaweekly.com/course/customer-stories-mastermind. Hope to see you there!

I'd love it if you'd all give this post a little love: https://www.linkedin.com/posts/emilyamos_want-to-see-23-examples-of-how-companies-act[…]581159243776-NxyX?utm_source=share&utm_medium=member_desktop And I hope to see you at the Mastermind tomorrow at noon Eastern.

Hi all! Does anyone have an example of a customer story that focuses on the implementation aspect of the story?

Curious how you all deal with permissions when it comes to atomizing or repurposing a customer story. For example, you get sign off on the core customer story, video and two LinkedIn posts. But then, a month later, you want to create some other snippets and assets from that original story. Do you then go back to the customer each time you want to publish another snippet? Or do you have language in your contract that covers the core asset and any subsidiary assets you create from it?