Join Other Customer Marketing & Advocacy Professionals
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Does anyone have an example of an anonymized case study they can share with me? Just had a customer back out at the 11th hour and need to remove their name and company. Would like to see an example of how others have handled. thx. (slightly less) happy Monday!
Ugh I'm sorry, this has happened to me as well, with this particular story too: https://www.meetsoci.com/resources/insights/brands-franchises/leading-global-telecomm[…]ed-marketing-implementation-and-buy-in-partnering-with-soci/
Hi! Ugh, hate it when that happens. I have a few:
Yep, it happens 🫠 Here's an example where we used their title instead of their name. We also pulled in quotes from a named source at one of our partners to help add a little credibility: https://www.workiva.com/customers/multinational-networking-and-security-company-increases-transparency-stays-ahead-risk
Here's an anonymous case study we did with a state agency, since it's very common for government to be tight-lipped about promotion; https://nurture.solarwinds.com/l/solarwinds-success-stories?overlay_url=https%3A%2F%2Fnu[…]com%2Fc%2F2210_swi_casestudy_p%3Fx%3DsydSHr%26lx%3DJ6yVXg
