I manage a community of director-level and above, mostly executives/CMOs, with monthly calls and we have a very hard time keeping them engaged in the times between calls in our Slack community. What tips and tricks have moved the needle in your executive communities?

Asking for help for those of you who track customer references in Salesforce - I'm tasked with rebuilding this program from nothing and my ops team needs a clear outline of exactly what to track for each record and stage and I'm a bit overwhelmed trying to map it all out for them. Does anyone have experience building this with sales ops that could share a project brief/outline or the like with me pretty please?