Does anyone have an example of an anonymized case study they can share with me? Just had a customer back out at the 11th hour and need to remove their name and company. Would like to see an example of how others have handled. thx. (slightly less) happy Monday!

Hi everyone! We had a request from our analyst relations team that was a curveball to me...so wanted to get this group’s take and hopefully learn from your experiences with Gartner!

The situation: One of Zoom's newer products has us in a new market. In order to position ourselves well to be part of next year’s Magic Quadrant, one Gartner analyst encouraged our analyst relations team to have our customers call the Gartner analyst team to discuss their experience with the Zoom product. They said that it is common practice for vendors' customers to reach out to the Gartner analyst team to discuss their vendors.

Has anyone had experience with this? My team does a lot of work to get customers to leave reviews on Gartner Peer Insights and we often set up customer references for analyst reports...but have never gone down the path of asking our customers to take the initiative to call an analyst firm on our behalf or when we're not brokering the intro.

Also, our analyst team insisted that it is easier for our customers reach out if they have a “Gartner seat” that gives them the ability to reach out on their own. Any tips on how to identify who has a “Gartner seat” so it is a smoother outreach process?

Anyone run into this before that can share best practices? TYSM!