Hi all! Trying to get a feel for whether folks ever tie customer advocacy activities to sales concessions (a "give to get" approach), and whether these are generally successful in getting customers to share their stories, logos, participation. How about a 🟢 for yes you've used them, 🔴 for no, and comments about the success/failure... Appreciate it!
Do sales concessions include things like requiring a customer to participate in case study as part of the contract signing?
We have that language in our MSA, but usually it's redlined. I'm mainly speaking about after the sale with a happy customer. The account reps often mention a give/get (like offering a discount on something or a freebie) to encourage participation.
Here's two different takes on the give/get approach:
