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Hi all! Potentially looking to incentivize some internal folks (namely, Sales and Customer Success) to help us with some advocacy initiatives. Anybody done this before and find that one type of incentive works over another? Thinking along the lines of “trying our reference request functionality, give us feedback, and get coffee on us” but unsure if there is something else that might work better. Thanks!
I feel like it's always super tough to incentivize! What has worked for me is publicly praising reps who are helping with my programs (or creating a leaderboard). If you have an internal slack channel for praising employees or a sanding spot on internal enablement it's a good place to praise reps in front of their manager / executives!
I've had success with a leaderboard - but I think this is really dependent on your company culture. I've also had success with company swag prizes and just basic cash - but again, this really depends on your company culture. We recently found that company swag was more influential than cash ... which was surprisng!
The folks at Sage also recently shared their success in building their reference program in a Customer Marketing Alliance webinar. They leveraged internal celebration by calling out deals that used the reference process and closed their deals in an internal comms channel (echoed by company leaders). They also reach out to recent closed-won deals that didn't use the process and do 1:1 enablement, which requires a big lift but based on their case study worked well for their team!
