Recommendations for customer advocacy-focused professional development courses or certifications

I took this one a few years ago and loved it (it's a $500 Customer Marketing Alliance one). This one is also by and only $150, so might be a slimmed down version?

Thank you, it's good to get some insight into the value of these courses. I might pay the difference if it's worth it.

I would give it to you for free if I could but product marketing alliance does all the marketing for it. Here’s basically the breakdown - when I recorded the content it was 8-10 hours meant to be one compressive customer marketing course. CMA decided to break it up bc of the length into the two - the $500 is still the fundamentals and dives into specific programs. The micro course for $150 is really what to do in your first 90-120 days to drive immediate impact with a framework to follow. Hope that helps

Thanks ! We're further along than 90-120 days, looking to revamp our 3-year-old program.

Basically same principles if you’re launching something new or revamping an existing program. I use the same framework myself 1. Have clarity of goals 2. Validate with direct customer feedback 3. Drive stakeholder alignment 4. Launch your mvp tied to clear metrics and iterate

Karilla, have a look at the Captivate Collective courses. They are running the next one in a few weeks. If I remember less than $300 and so worth it.

I highly recommend ’s course, Measuring the ROI of Customer Marketing & Advocacy. And it's a steal-of-a-deal at < $100!

https://cmasoulmate.gumroad.com/l/cma-course

Captivate Collective has a program execution certification coming up in Dec and CMAweekly members get 20% off. I've heard good things about their courses.

I've taken Kevin's and Leslie's courses and really enjoyed those. I also wrote my own on Scaling Advocacy.