Another Friday night share, does anyone have anything they could share on how they justified getting a customer marketing person to work under/support them? I am in that position and have a business case written up, but REALLY want to do this right and succeed- so open to seeing how others did it π
Generally, when I'm putting together a pitch for more resources (platform or hiring), I include the following information:
Prob easier for me to explain it on a call but essentially as part of annual planning for the following year, I tie my big bets to resources (budget and HC) aligned to company OKRs. In some cases, I position it as shared cost across several departments to fund