Has anyone held a super high end CAB meeting - like the Phoenician in Scottsdale?
If so, what did your cost per person look like? Where was the event? Also, do you think the high end venue got more customers there?
My President recommended this - and I think it may be out of budget and a ton of work - wondering if the engagement is worthwhile. TY
Our normal CAB budget to host in Napa, Vegas, or Pebble Beach over the years was around $250k on avg - 3-5k per person
Awesome - the $3-5k is super helpful - that is what I was going to guess.
Do you think it got more customers to attend?
Happy to chime in! I would say venue definitely matters. Especially if you’re asking c-suite to attend. They get invited to everything so a cool venue helps give you an extra hook to get them there.
We did an in high end exec meeting in NYC and it was ~$2500 per person. One thing we did was host it in one of notable customer's spaces and they waived their fee.
