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Estimating costs for customer case study videos

Hi everyone! I am beginning to put together plans and budget requests for my 2025 advocacy strategy. One new area we'll be investing in is partnering with a video production agency to produce high quality customer case study videos.

It's a bit too early in the process for me to seek quotes from agencies, but to help inform my budget requests for the year I'm wondering if anyone can share a rough estimate of what we should anticipate spending per video?

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5 comments

It ranges depending on the agency but I’ve usually landed in the $10k-$15k per video range.

I think it depends a lot on what kind of video you're hoping to create. A highly polished, onsite video or a remote video that's a bit more casual. I think the numbers Tim provided are probably realistic for the polished, onsite videos. My guess is that remote videos would be more in the $2-5k range.

Thank you both, very helpful!

Yes, thank you , the numbers I quoted are for professional onsite shoots with professional editing, etc.

Hi , echoing Emily and Tim on their responses. It will depend on how long it is, if it's an agency or a video vendor doing the project will determine a lot of the pricing.

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