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A framework for structuring customer marketing teams in a mature startup

Hi everyone!

Does anyone have a good framework for how best to structure Customer Marketing teams? This would be for mature startup (+750 employees)

Traditionally Cust Mktg, has been heavy demand gen/ pipeline focus. Interested in a more lifecycle based structure focused on (acquisition, conversion, retention)…
Has anyone split up Cust. Mktg (to be more 1-1 bespoke) where Lifecycle covers (scale)?

Welcome a bunch of opinions I know its different at every company

7 comments

LLauren Turner

Hi Clay! Yes, I have a full program playbook on this. You can check it out (a few sample screenshots) on customercentrx.com in the Playbooks section.

AAmy Ng

I had this asset downloaded from Kevin Lau too if it's helpful!

llauren elliott

i'm also curious about this and would love to chat more if interested. we're a team of 3 and focused on expansion / retention. our CABs, success stories, testimonials live in product marketing and i haven't found something similar to our setup and beyond yet.

MMary Green

Do a quick search on org or kevin and you should see a few very recent discussions. 😄

MMary Green

TY you're awesome.

AAmy Ng

Always appreciate all the goodness I find in here ! 🙌

KKevin Lau

Happy to talk about org design as part of the discussions I'm going to have with Mary in a few weeks

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