Virtual event ideas for customers

Depending on the audience, events that qualify for continuing education credits or leadership or customer service institute seminars like Disney.

Sharing a couple current initiatives that have been highly successful with client companies with members from performance marketing and data privacy backgrounds - caveat these folks know and like each other after going through a few quarters gathering digitally.

• Peer review collaboration sessions
• Virtual simulation games (for data privacy folks this is a table top exercise)

— Would you please elaborate on the first point? And, thank you for sharing your ideas 😊

— Thank you!!

For SaaS customers:

• Ask the Experts - either product/leadership from your company or a successful peer, or both!
• Sneak preview of the roadmap/features in development
• Release notes session covering what's new, with Q/A
• Survey/feedback session mixed with trivia (and prizes)

Love those, :partyparrot:

Professional development is always a hit.

• Unique, outside of the box methods to learn new skills that contribute to their work. We ran an "improv for teachers" seminar for our SaaS edtech customers.
• VIP digital workshop with an industry influencer.
• Exclusive Q&A with a team or company leader your audience has expressed an interest in meeting.

Love these ideas, — thank you!!

I’ll share a voice memo here with respect to peer review collaboration sessions shortly. I have been seeing encouraging results with data privacy enthusiasts and performance marketers in community

Here is an example I have with a previous client company DataGrail while I was supporting their community building for data privacy professionals. I run these now in a private paid community of privacy professionals and we have a blast learning and creating together. You get a peer review in real time moments on your current challenges.

I love these peer review sessions because it is relevant in real time to current challenges:

Intro - purpose, goals, participants (I do this in slack leading up to event

Tabletop exercise overview - present scenario and instructions

Scenario discussion - breakout groups, key questions to address

Group reporting - key insights, summarize, highlight, discuss strategies from the breakout

Document creation - summary of insights and list of recommendations

Wrap up and next steps - here it is established for advocate distribution. We often kept these in house with the group, but you could just as easy turn this into a content program. The magic is in their established relationships

I run these communities often for client companies building community in the b2b space. I currently support performance marketers going through this same exercise with their advertising campaigns. It is super fun and educational often surfacing b2b vendor tools in authentic proof points.

Happy to go further anytime, I love this initiative