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Unique Experiences to Attract Executives to Events

Maybe this has been answered a million times here, but I have an EAB (Executive Advisory Board) question for the group.

To get executives to actually fly out and join an event takes a big pull. After speaking to a few, a specialized experience helps them drop what they're doing to join you.

Things like a track day driving formula one cars, a Michelin star dining experience, a plus 1 (for significant other) extra day at a high end resort. Unique experiences. We're hitting roadblocks trying to think of them.

Does anyone have any ideas specific for the following 4 locations???

  1. SF
  2. NYC
  3. London
  4. Paris

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14 comments

do any of you have ideas for Ari?

I went to a paired wine tasting and lunch in Napa for a team meeting once and that would be an amazing thing to offer customers

are these 4 cities your idea or based on your customers? jsut asking as that could be a reason. I feel like

We did a private Michelin star chef dinner with sommelier in NYC and it was very well received (and delicious). I can connect you with my contact if you'd like

they're based on customer exec locations. So this isn't for a general crowd, but SVP - C level at very very large organizations.

ty - I think if we did that, it would need something extra on top to really make it incredibly unique for this group

- yes, that's definitely on the plate for us to consider

Have also done a porsche experience in Atlanta, not sure what similar options exist specifically in those cities

yeah, that's definitely right on track,

Is there a sporting event or concert you can tack onto? My colleague did an awesome experience around Billy Joel at MSG (I'm still mad I didn't get to go)

Here's what I got from ChatGPT

San Francisco

  1. Exclusive Winery and Private Jet Tour of Napa Valley – Start with a scenic helicopter ride over the Golden Gate Bridge to Napa, with wine tastings at exclusive wineries typically closed to the public. Pair it with a dinner hosted by a Michelin-starred chef at an intimate vineyard setting.
  2. Sailing and Private Dinner on San Francisco Bay – Charter a luxury yacht with a guided sailing tour around Alcatraz and the Bay Bridge, culminating in a private dining experience prepared by a renowned Bay Area chef onboard or docked at a scenic marina.
  3. Tesla Factory VIP Tour and Electric Off-Roading Adventure – Arrange a behind-the-scenes tour of Tesla’s Fremont factory, followed by a private test drive of their latest models, including exclusive electric off-road vehicles, with a professional driver.
  4. Silicon Valley Innovators' Roundtable – Organize a private discussion and networking roundtable with Silicon Valley luminaries, followed by an intimate dinner in an exclusive tech space (like a private HQ or innovation lab), where executives can exchange insights directly with top innovators.
  5. Private Outdoor Adventure in Muir Woods and Alcatraz by Night – Start with a guided VIP hiking experience through the Muir Woods, complete with a gourmet picnic among the redwoods. Finish with an after-dark, exclusive tour of Alcatraz Island, capped with cocktails overlooking the city skyline.
  6. Golden Gate Bridge Private Sunset Cruise and Luxury Farm-to-Table Dinner – Arrange a private yacht cruise under the Golden Gate at sunset, ending at a secluded restaurant like Cavallo Point Lodge, with a seasonal, locally sourced menu by a top Bay Area chef.

New York City
  1. Private Art Tour and Michelin-Star Dinner – Arrange a private tour at MoMA or The Met after hours, followed by a private dining experience curated by a Michelin-star chef, perhaps on a rooftop overlooking the NYC skyline or a historic building.
  2. Broadway Experience with Behind-the-Scenes Access – Offer exclusive access to a hit Broadway show, including a post-show meet-and-greet with cast members or even a pre-show backstage tour. End with a cocktail reception at a top restaurant in the Theater District.
  3. Helicopter Tour with Dinner at the Statue of Liberty – Book a helicopter ride over Manhattan, with a landing on Liberty Island for an exclusive dining experience under the Statue of Liberty, catering to both executives and their plus-ones.
  4. Artisanal Food and Wine Tour of Chelsea Market and The High Line – Offer a private, chef-led tasting tour of Chelsea Market, sampling dishes from the city’s finest artisans, followed by a curated wine and cocktail experience at a rooftop garden overlooking the High Line.
  5. VIP Statue of Liberty Experience and Private Gala on Ellis Island – Provide an exclusive Statue of Liberty tour, including closed areas not open to the public, followed by a gala-style dinner on Ellis Island with live jazz and views of Manhattan’s nighttime skyline.
  6. Exclusive Jazz Night and Speakeasy Tour in Harlem – Immerse executives in New York’s jazz culture with VIP seats at a famed Harlem jazz club, followed by a tour of prohibition-era speakeasies, ending with cocktails crafted by a renowned mixologist.

London
  1. VIP Access to a Premier League Football Match – For a big game, offer VIP suite access with meet-and-greets with players, or arrange for a post-game dinner with former players at an exclusive location like the London Eye overlooking the Thames.
  2. Private Royal Opera House Experience – Host an evening at the Royal Opera House, with backstage access and a private viewing of a ballet or opera, followed by a high tea or dinner at a historic, members-only club like Annabel’s.
  3. Historical Landmark Tour with Private Dinner in the Tower of London – Arrange an exclusive, historian-led tour of London’s most iconic landmarks, ending with a private candlelit dinner inside the Tower of London’s halls, creating an unforgettable ambiance.
  4. Private Tour of Windsor Castle with Royal Historian – Arrange a private, guided tour of Windsor Castle led by a royal historian, giving an insider’s view of the British monarchy’s history. Complete the experience with a private afternoon tea in Windsor's exclusive Georgian House Hotel.
  5. Classic British Sports Car Driving Experience and Countryside Picnic – Set up a day trip with Aston Martins or Jaguars, where executives can drive through the Cotswolds or Surrey Hills, ending with a gourmet countryside picnic or lunch at a traditional English manor house.
  6. Historic Pub and Hidden Courtyards Tour with Literary Storytelling – Take executives on a private tour of London's oldest pubs, exploring hidden courtyards and hearing stories of London’s literary greats from an expert guide, ending with an exclusive meal at a historic pub.

Paris
  1. Exclusive Fashion House Tour and Private Shopping Experience – Offer an invitation-only tour of a historic Parisian fashion house (like Dior or Chanel) with a private shopping experience, possibly with a stylist to assist in curating looks for executives or their partners.
  2. Private After-Hours Louvre Tour and Gourmet Dinner – Arrange an after-hours tour of the Louvre, ending with a candlelit dinner in a private room within the museum or at the nearby Michelin-starred Le Meurice.
  3. Hot Air Ballooning over Versailles with a Picnic – Offer a dawn hot air balloon ride over the gardens of Versailles, followed by a gourmet champagne breakfast or picnic in a secluded area of the grounds, providing a uniquely romantic option for plus-ones.
  4. Exclusive Perfume Workshop and Behind-the-Scenes at Guerlain – Treat executives to a private fragrance workshop at the prestigious House of Guerlain, where they can create their own scent, followed by a visit to the hidden rooms of Guerlain’s Champs-Élysées store.
  5. Nighttime Seine River Dinner Cruise with Private Cabaret Show – Arrange a luxurious evening cruise on the Seine with a gourmet dinner and private viewing of Paris’s landmarks by night, ending with an exclusive cabaret performance reserved for the group.
  6. After-Hours Private Wine Tasting in a Historic Parisian Wine Cellar – Host a guided wine tasting in one of Paris’s ancient wine caves, complete with a sommelier-led sampling of rare vintages, followed by a gourmet charcuterie and cheese pairing experience in a historic setting.

If you need someone to test out the fashion house private shopping experience, I can make myself available

If you do something in Napa - there's lots of great experiences you can tac on. We did one at a private winery and got to experience and underground cavern and winery in yontville

one thing that comes to mind is the Experiences section of Airbnb. There's always something there that I find intriguing. https://www.airbnb.com/

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