Hi all! We have some really amazing customers and many of them want to share their successes, but we don't have a large customer marketing team that can support the creation of case studies, videos, etc. Wondering if anyone has developed a process where there's a simple way for customers (or the CS team) to easily input a customer's story (perhaps a form with prescriptive questions) that would quickly enable the creation of a one page story or maybe just a graphic or slide that the customer could approve and we could post online? Trying to scale our efforts and looking to automate some of this work!
I haven’t implemented this but I would build a form and then utilize GAI to format the case study and other assets based on the submissions.
Have you considered outsourcing all or part of the creation process? In my experience the one of the hardest parts is finding customers who are excited to share their successes, since you have those it's a shame not to interview them--the quotes and info you get will be more detailed than having them fill out a form.
I am a team of one and have produced quote slides, case study slides and identified customers for video and podcast opportunities using UserEvidence (62 customer champions identified in the first 6 months using a list of 200 accounts). The platform also allows me to produce "spotlights" (mini case studies). can have his team demo this for you. Highly recommend. (if you note the quote and spotlights I post on social- these are mostly leveraging content pulled from UserEvidence)
