Join Other Customer Marketing & Advocacy Professionals
A
S
j
K
E
👋 Question for you all: How many requests for advocates to take part in some sort sort of activity (webinar, event speaker, quote, talk to media, etc) do you get per month, roughly?
Request for 1-3 speakers for at least one webinar a quarter.
Probably 4 case studies per quarter.
References and quotes on-demand - but this increases during our peak sales session.
It's helpful to align your marketing and content calendars so you can create nurture conversations, drop in educational content, and generate discussions early. I also always add the question "would you be interested in participating in a webinar or case study" into nurturing community questions so I can easily identify who my potential speakers are and be transparent about elevated collaboration opportunities with the business.
