Planhat just released one of the better studies I have seen in a while. Beyond Advocacy: Untapped Potential of Customer Marketing. What jumped out at me was how big of a challenge having accurate customer contact data is. If this is a challenge for you, lets talk. https://www.planhat.com/reports/beyond-advocacy-the-untapped-potential-of-customer-marketing/
That’s where Community can come in clutch — I enjoyed writing a post on how Community can support clean customer data for your business through the thoughtful design of programs.
