The second "Transforming your Customer Contact Database into an Advantage" workshop is coming up on Tuesday, Aug 27 from 11-1:30 ET. This is free for anyone in the community who is unemployed. It will give you great talking points at your next interview. For more info and to register.

Hi- Just had an interesting conversation with a customer marketer who cleaned up a segment of their customer contact database. What jumped out at me was the % of customers that were no longer at their company. Has anybody done the same cleanup? If so, you may have a gut sense as to what % of customers did you have inaccurate information for (e.g. title, location, no longer at their company, still at company but no longer using your product).

Hi. Are you thinking in app messages that can be highly targeted or product notifications that all can see. In general, when someone pays for your product and logs in to get work done, it is probably not the time to market to them. It is tempting. The one group that is an exception are those that purchase on a monthly basis.

Companies do all types of in-person events. Where do customers fit into the picture. Check out this article. https://advocacymaven.com/in-person-events-where-do-customers-fit/

Hello to all- I am working on a piece about marketing abdicating cross-sell to sales and is there a role for customer marketing. Would live to get some feedback and a reality check before I hit publish. It is going to be on the bold side. Anybody interested in taking a look.

Planhat just released one of the better studies I have seen in a while. Beyond Advocacy: Untapped Potential of Customer Marketing. What jumped out at me was how big of a challenge having accurate customer contact data is. If this is a challenge for you, lets talk. https://www.planhat.com/reports/beyond-advocacy-the-untapped-potential-of-customer-marketing/