Holiday gift planning timeline depends on personalized or mass gifts

Depends—are you looking to send the same thing to everyone, or are the gifts personalized? In either case, you’re going to want to make your decisions on items and budget in the next 2 weeks in order to have delivery for the holidays. Most swag will have a lead time of a month or more if it’s being made in China, and then you have to account for mail service backlog over the holidays.