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Working on a new newsletter and wondering how to distinguish it from other customer comms as customer-focused news and not things like product updates or other types of campaigns. Does it need a recognizable banner, a catchy title? I'd love to know what has worked in your orgs, or even what you've seen and liked as a customer. 🗞
a banner and title would be great. Maybe call it the aspect ratio:)
What is more important is the content. At Forrester we launched a newsletter that was the analysts take on the news in the B2B world.
I might suggest always having a lead article about something in the news. Could be a merger, new product… and how does this impact aspect’s customers. CEO could write it, but would also consider a customer or thought leader in the space. It can’t be long, a few sentences and a link to the news story to give it context.
There were 3 editions which speaks to segmentation and will go deeper in a DM.
yes! I think it's important to talk about the industry and not just what's new here. And include a customer's voice, too. All on my list of upcoming topics. 🙌 Good idea on quick content with a link. No one wants to scroll a hundred years in an email.
