Join Other Customer Marketing & Advocacy Professionals
K
C
A
S
j
In a Community, likely a customer-only one, does any know know of active “Showcases,” “Show & Tell,” etc. style programs where users of product(s) share their use case with peers in the community to help them be successful too?
Which companies, , if you’re able to share?
Where do you see it in the Atlassian Community, ?
User testing is behind a login 😔
For Qlik, is it the gallery program: https://community.qlik.com/t5/Explore-Qlik-Gallery/bg-p/qlik-gallery
Yes, but my team also had monthly discussions on various topics that included “show and tell” presentations from customers
Cool! Were they open to members or did you just record them 1:1 and then drop them into the community for other members to consume?
Open to members—it was up to the customer to decide if they wanted to share it to the gallery or keep it within the confines of the meeting.
Got it!
Did you see higher attendance rates for them live because of the scarcity from them not all turning into gallery posts?
Hi Joel. Not sure if this is exactly what you're thinking but...I've done both meetings and Q&A content.
I hosted a coffee chat and invited community members to talk about their experiences partnering with the company through marketing and/or product testing and made it a space for users to share stories but also learn about opportunities if they haven't partnered before. I had some success recruiting new user participants here.
But I gathered more feedback and participation from asking the community specific Q&As around product usage (usually for new features or features that needed more educational material/supported our product value prop) and then building out a user guide or blog to integrate into customer success and sales collateral.
Thank you for sharing how you’ve done similar work to help members increase their product knowledge to increase usage/adoption, — appreciate it!
Hey Joel! I did this at RollWorks (an ABM community) in a roundtable format where I'd ask folks to share a recent ABM play and they would break down the logistics and flow of the campaign using RollWorks and other tools in their marketing tech stack.
Love the roundtable “show & tell,” !
Were they recorded or memorialized in any way for async learning for folks who were able to join?
Yes, they were recorded and distributed to anyone who registered, but did not post publicly. Also did a write up/recap @ mentioning those who shared with a brief summary of their ABM plays. It was a customer-only community, so there was more freedom there. Brands represented included Zoom, Snowflake, VMware, etc. who were sensitive to disclosing this kind of info publicly.
I'm a huge fan of this type of community program! Customers are always seeking validation and inspiration, and this is where community delivers value in ways other marketing programs can't.
1000% makes sense if it’s product- or customer-focused content then to keep it in a customer-only space, especially to create the psychological safety folks from larger companies might need to feel safe to share more openly 👏 👏
Hi , sorry I'm a little late to the discussion but I had this in the community where customers can collaborate, ask questions, share best practices, use cases, workarounds, etc. I had a customer only community and one for employees that were separate and managed in Influitive. Customers can post their own questions, share their use cases and workarounds. If a question didn't get traction, I would chime in to ask for more participation and reward participants with more points, a gift card or swag, etc. We can share this info internally with our product, engineering and other teams. If we were going to publicly share information, we would ask the client and get approval first. I'm not sure if this is what you were looking for but just in case. Hope this helps.
Awesome to hear more about your program, — thank you 🙌
And, you’re right on time to join the party!!
