Best web format for customer stories

I'm biased but I do like the 6sense customer stories layout:
https://6sense.com/customer-stories/
(I used to work there)

I also think that Intercom does a good job:
https://www.intercom.com/customers#all-stories

Thank you!

Wow - not a single woman on the intercom first page of stories :(

I like this one - you may be familiar with it 😅 https://www.splunk.com/en_us/customers/success-stories/revealing-the-secret-sauce.html. I like the various infographic and the branded video behind the title. I like how they link to use cases, and also to the "ingredients" of the story. In particular, I like the big blue callout called "Big game, big spike".

• I also like how Webex shows the high-level challenge, solution, results and CTA, and then has a 'read more' button to read the full story. By initially hiding the guts of the story, it allows the reader to focus on the high-level story and decide if they want more details.
• User Testing has done something similar with 'read more' buttons.

Good catch - YIKES!!!!

Thanks Emily! That is super helpful. The web/SOE team at Splunk is amazing, so I wouldn’t be surprised if they had input on that.

Okay, free coffee for both Emily and Heather. 🙂

I like the Tableau story format at Salesforce. Example https://www.tableau.com/solutions/customer/british-airways-enables-insight-everyone-tableau