Hi I did something like this a few companies ago. We looked at some activities we paid outsiders to do. For example speak on a webinar and using those as a benchmark come to an agreement internally on what is the value of different acts of advocacy. Once you get a few, the others are easy. So a full case study might be work 10k and a quote for the web page 2k. It can get more sophisticated over time. So a case study that gets 1,000 download after 6 months is worth more than one the only get 100.
I am surprised more organizations don't use this as a way to think of the value advocacy. Companies are so focused on attribution which is really hard and advocacy usually ends up on the short end of that stick.
that's really interesting, to look at those outsider activities as a benchmark.
Appreciate the insight!
