Seeking advice on sales enablement customer content program

or would either of you have thoughts on this? do you know someone who has done this?

I’m going to do a survey to the community too - I think that might be a good way to gather insight easily.

I managed the customer content in a Highspot sales enablement platform.

Hi all! Will you please provide responses to the 4 questions in this Google Form (with 2 being optional)? The topic again is customer advocacy content for sales enablement. Thank you for your support! https://forms.gle/PV9hBDVRPNntqV5t5

Thanks . I’m still learning what systems the company uses, so I may come back to you on that one. For now I’d like to find out what actual content sales has found most effective. I’m going to ask the sales org for input, but am also hoping the CMAweekly community can share as well.

Interested to see the responses to this!

I manage the sales enablement for customer content for reps. Our quotes are managed through User Evidence and any long form content / logos are managed in a database I built through confluence. For most effective, logos / case studies are what sales uses the most

Thank you and . Will you please respond to the survey? There’s really just two questions that need answering. I appreciate any input you have!