Recognizing customers at in-person events

Are you talking about events that you are doing specifically for your customers? Or are you thinking aways to recognize your customers as part of a larger event like a conference where you have a booth?

Hi .
We'd like to recognize our customers during in-person events, such as user groups, conferences, and similar gatherings. Whether it's our own events or larger conferences where we have a booth, we want to find meaningful ways to show appreciation to our customers.

A few ideas for highlighting your customers at larger events:

• Room drops (Chris has a great example below)
• Having an extra piece of swag just for customers at your booth - a perk for them, helps make your customers identifiable to your prospects, and shows that you take care of your customers
• If it's a conference where people collect stickers/pins/flair for name badges, have an extra item just for customers
• An exclusive-access lounge where customers can get a snack and good coffee (because conference coffee is usually 👎) and have a quieter space to do some work or just chill. Bonus points if your execs can spend some time here
• Highlighting any approved assets that feature any customers that are in attendance so that they see themselves when they come by your booth. Can also work well to connect prospects to customers if you're able to talk about a customer win and let them know that the customer is on-site if they want to chat more (of course make sure you have permission from the customer)
• Opportunity to sign up for a 1:1 slot with any execs in attendance
• Opportunity to sign up for a short strategy session with your pro services or other product expert team to get some quick win ideas (assuming that makes sense for your product)
• If you have a formal community or advocacy program, offer a bonus swag or gift card for joining during the event (works for generating reviews too) - you can use the same item tor recognize people already in the program

Thank you for the wonderful ideas :)