Good morning/afternoon Marketers! How do you drive reviews, manage references, etc. and what platform are you leveraging if you are using one? Curious what people are doing without Influitive. Thank you in advance. I have done the following: requested one in a lifecycle/nurture campaign, requested them after a positive resolution of support tickets, executed contests with CSM's, and worked with G2, TR or the various review companies to drive campaigns. What am I missing?
Hi Tiffany! For reviews: I’ve added an in-app pop up in product, added it to the product sign in page, and collected them at events as well. If you have a customer community you could post there as well.
Thank you Kiely. Yes, we do also ask at events. Community is also a great place if we have one.
We use Deeto.ai. We run our entire customer advocacy program through there. We use certain triggers to identify when we should add someone to Deeto (ie strong NPS score, renewal, positive quote flagged by account team). We are considering SPIFFs to incentivize account teams to add happy customers to Deeto themselves, and make this a regular motion in our customer lifecycle that anyone can action - not just the customer marketing team.
I love to ask after implementation/onboarding. Assuming you have a straightforward/happy process 😁
