Debate
Here’s my answer!
Swag or gift cards ($35 or more) seem to work really well to get a customer to join your program and take their first advocacy step.
However, I have yet to see a decent correlation between them coming in as a swag/money recipient and them staying in the program long-term.
I’ve found that customers who are genuinely excited to get closer to the company and are interested in exclusive perks like access, events, and content are more likely to remain advocates either in the program or throughout their career.
Curious to see what you think (and if you want to play along, tag someone else to answer as well). 😄
First and foremost - work internally to create the most positive customer support experience you can swing.
