Creating First-Person Blog Posts and LinkedIn Articles

2 points, FWIW:

• I don’t think anyone would really write a LinkedIn article similar to the way a case study is actually written.
• From an SEO-perspective, it’s best that each post is a unique piece of content vs the same thing copied and pasted into another platform.

Thanks ! I agree. These would be more centered around them meeting their business challenges/goals with the vendor's solution as one piece of that.

I’d imagine these being framed as “lessons learned” or “overcoming obstacles” types of posts, not just to a specific platform but the tools + strategy too, so they’re actually valuable for others too.

I would frame it as thought leadership from that person's experience with your product, and link out to a case study. We've had a few customers do this organically, which is really nice.

Thanks, ! Great idea. And amazing that customers have done that on their own. It's a challenge to write them in each customer's voice. Do you have any examples you could share?

Here's a nice one!
https://www.linkedin.com/posts/andre-wessels_toshi-luno-teamtoshi-activity-6956579775[…]cW8/?utm_source=linkedin_share&utm_medium=member_desktop_web

This is fantastic! Thanks for sharing. It feels very authentic.

to clarify we didn;t work the customr on this at all, he did it on his own which explains why it feels genuine 😆

but i think you could replicate it and ghost write for a customer if you did a good interview with them beforehand

What a win! Right, getting that unique and casual voice is tricky. Thanks!