Hi everyone.

I have a question about customer growth marketing in your experiences.

My role was originally designed to focus on strategy in terms of customer lifecycle marketing and crafting emails to enable CSMs to upsell, cross sell customers and manager customer events.

Recently my role is now creating customer emails in Pardot 90% of the time.

I’m concerned that spending most of my time in Pardot is giving me specialized experience but not allowing me to grow in my career. I’ve shared best practices, such as focusing on me managing the customer reference program, focusing on beta testers, increasing online reviews and supporting product marketing.

With that said, how should I continue to voice the value to the business of me focusing on the total role of customer growth marketing and not just writing emails and sending in Pardot everyday.