Has anyone been part of/run a successful referral program for the enterprise SaaS level? I haven't seen it work at scale for larger/enterprise accounts because the sales cycle tends to be longer and include a number of stakeholders - but would actually LOVE to be wrong!

Has anyone here used custom objects in SalesForce for advocacy tracking/nominations? This is for very early stage "program" - I'm not ready to introduce any new software as the initial focus isn't on building out a formal broad advocacy program, but do want to move out of spreadsheets and google docs for tracking. I've seen it done pretty well at a previous org and curious if others have opinions or examples or warnings 😁